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BusConnect

project

BusConnect is a project designed to modernize and enhance the user experience of a public bus transportation company in a locality in Spain. The main objective was to transform navigation and make travellers feel comfortable while easily finding the information they needed for their journeys.

typography

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colors

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target

Transport Efficiency: Implementation of Internet of Things (IoT) technologies to enhance the efficiency of the transportation network and bus punctuality.
User Comfort: Design of an intuitive and user-friendly interface that allowed passengers to easily plan their journeys and access relevant information.
Accessibility: Ensuring that information is accessible to people with disabilities, including data about schedules, prices, and last-minute alerts that may affect travellers.
Customer Feedback: Integration of mechanisms for users to provide feedback, enabling continuous service improvements.

implementation

The process began with a comprehensive analysis of the market and local competition. References were taken from best practices in the transportation sector. Usability tests were conducted with users to assess font readability, screen flow comprehension, and the use of icons.

results

The BusConnect project yielded significant results, including a substantial improvement in transportation efficiency, a higher level of user satisfaction, and a significant increase in the number of passengers. Valuable customer feedback enabled continuous service improvements, making the project even more successful.

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BusConnect

project

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Avenir Next

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target

implementation

results

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